"The Mona Lisa Curse". The art critic Robert Hughes, based in New York since 1970, develops with this documentary a strong argument against the continuing increase in the price of contemporary art. An increase that to Hugues defines cultural chronicle of the last decade. In 1963 the art work of Leonardo da Vinci "La Gioconda", also known as the Mona Lisa, temporarily left the Louvre and lands at New York to be exhibited at the Metropolitan Museum of Art. For Hughes, this time marked the point inflection in the way of art: The Mona Lisa was treated like a movie star, and from here the art would be seen as a mere fetish, losing its artistic value as well and would be converted into objects marketing. Artists, museum managers, intermediaries and collectors billionaires give their testimony in order to finish this documentary depicting a process in which the marriage between art and capital that has had marked the future of the production process, control and display works of art.
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http://www.youtube.com/watch?v=EbQ0GqX0Its&feature=PlayList&p=26441D150825CB40&index=0&playnext=1