Value-risk to private art collections, the rise of commoditization
A new generation of tech-entrepreneurs is eager to revolutionise the art market
In a growing global and digital economy, participating in the art-market comes with new challenges. I’ve been investing time, effort and energy in understanding these challenges for many years, looking beyond all the hypes, special interests and image building. Instead, as a commodity trader and used to market-waves and trade-risk hedging, my approach to the art-market is analytical and sober, with a special interest in long-term market-value cycles instead of quick and risky speculation.
Since I’m not part of the high-end art-market and cultural establishment, I can afford an independent position. With Noenga® we support artists with professionalisation and marketing. Where appropriate, I connect artists directly to art collectors, most of them commodity investors within my personal network. Both sides appreciate these direct connections.
Over the years I became convinced, that a critical risk-bearing trend for private art collections is being overlooked, deliberately ignored or enormously underestimated by the high-end art-market and the cultural establishment. A situation nobody seems to speak about.
I refer to the commoditization of the art-world as a whole as a result of the global digitalisation. New disruptive technologies are already impacting traditional art-market models and redefining their valuation mechanisms, creating a deflationary environment.
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