Just spotted this interview over at Time Out by Ossian Ward Do I just call you Jeff?
‘My real name is Jeffrey Lynn Koons, but I’ve always liked the simplicity of Jeff.’
Why is this your first public show in London? Is there something about you that we Brits just don’t get?
‘I have wonderful friends in England and have always participated in
group shows here. I like to think of myself very much as an
international artist, but I also know my own cultural history.’
But your work still polarises people, like Marmite in the UK, or Dr Pepper in the US…
‘I’ve always dealt with my work in a very honest manner, and so
whenever someone responds that they don’t get it, I feel like I lost
that person. Every time you do or make something you do it for that
singular moment of communication. It happens one person at a time, but
you want it to be effective. We all have the same pleasures and
desires, I just think that some people are more protective and shelter
themselves from their experiences, especially if it’s sexuality, the
foundation of our life experience.’
You talk about acceptance, but your work still has an edge,
whether it’s a porcelain model of Michael Jackson with Bubbles or
images of you having sex with your ex-wife.
‘All my work tries to embrace visual power, and acceptance does not
have to be all warm and cushy, there’s also a violence to acceptance. I
was a painter until I left art school, when I started to deal with
things outside the self.’
Was your recent exhibition at Versailles your crowning achievement?
‘It was a great experience. I had been thinking about Louis Quatorze
and what he would want to create. Maybe he’d have woken up in the
morning and wanted to see a piece like “Puppy” created out of 60,000
live flowers, and have it finished by the time he got home that night.’
Although there was some grumbling from critics and tour guides there…
‘People’s attitudes can be amazing. I think if the guides were more
open to that experience they would have seen the colour, the charge and
the extravagance come back to Versailles. Not to mention the
impracticality of it all, but showing at the Serpentine is just as
special to me, it can have just as much power.’
Let’s talk about the ‘Popeye’ series. Is it straight pop art?
‘I don’t think so, because pop is about an externalisation of the
viewer. I like to believe that what I do is very much the activity of
real art, where the artist has complete freedom to do what they want
and show the connections with human potential.’
What’s your spinach?
‘In my own life what gets me most excited are my children. They’re
energising: to be able to share your life with them and to offer them
opportunity is so enriching.’
What’s your life-preserver?
‘That would be art and being involved in this whole process. You have
to trust in yourself, it takes you to a very metaphysical place and
that’s all an artist can do – make connections and be involved in
something profound. Instead of creating anxiety, it should be a vehicle
for removing it.’
To quote another of your characters, The Incredible Hulk, why wouldn’t I like you when you’re angry?
‘I tend to think that the glass is always half full, and I try to show
that through my work, but what makes me angry is a failure of
communication.’
Talking of superheroes, one of your personal heroes was Salvador Dali.
‘I met him at the Saint Regis Hotel when I was a teenager. He took me
to an exhibition of his and he posed for some photos in front of “The
Hallucinogenic Toreador”. I now own the gouache study of that work and
it hangs in my bedroom.’
Do you buy anything else with your cash?
‘I have some Egyptian antiquities, but I’d much rather acquire a
sculpture or a painting than a sports car. I’ve bought Picasso and
Magritte and a very beautiful and vaginal [painting by French artist]
Bougeureau.’
You also employ 120 people in your studio, but you don’t like calling it a factory, is that correct?
‘I don’t feel very comfortable with that term. I make about eight
paintings and 12 editions of sculptures a year. It’s not that we are
involved in craft – I hate craft, craft is fetishism – but it’s just
the time it takes to realise them.’
Are you recession-proof?
‘I don’t really have a business model other than to make the work that
I want to, and downtime is good because I’ve got a backlog. People get
so caught up in the recession, but it’s like a roller coaster: in good
times, everything else costs so much more, so it’s all relative.
“Celebration”, one of my more successful series that includes “Balloon
Dog” and “Hanging Heart”, took a long time to get finished in the ’90s
because their ambition was great but the economic means really weren’t
being addressed.’
How do you feel about speculators flipping your work at auction? One even said that ‘Jeff Koons has performed better than oil’.
‘To a certain degree, I’m honoured, but I’m disappointed that they
don’t enjoy the same connection to the power of art that I have as a
collector. I love the responsibility of the maintenance or preservation
of art. I want to protect it.’
But you were on Wall Street once yourself, weren’t you?
‘I ended up becoming a broker, and it was really more like ad work,
where you’re commissioned to do something except you don’t have the
freedom of your own expression. But from childhood I was brought up to
be very self-sufficient, so I would go door-to-door selling
gift-wrapping paper and candies. I enjoyed the experience. It was my
desire to communicate.’
What would people be surprised to know about you, apart from your cameo in Sean Penn’s movie ‘Milk’?
‘I think there is a misunderstanding about my work that it’s about
product and consumerism. Somebody recently came to me and asked if I
could design a bookstore, but that’s not for me. I never did anything
to create this other persona, even in the bodies of work that dealt
with luxury and degradation where I warned people not to pursue luxury
because it was like the alcoholic falling under the control of alcohol.
It’s confusing the messenger with the message.’
more on jeff koons and his show at serpentine (FADwebsite) | 
